Human resource management strategies in supporting Generation Z Adaptation to modern organizational culture

Abstract

Modern organizational culture presents challenges for many companies in managing human resources, especially in supporting the adaptation of Generation Z in the work environment. This generation has unique characteristics, such as dependence on technology, the need for work flexibility, and the value of work that is more inclusive and based on work-life balance. Therefore, organizations that want to remain competitive must develop adaptive human resource (HR) management strategies in order to attract, retain, and optimize the productivity of the workforce of this generation. This study aims to explore effective HR management strategies in supporting the adaptation of Generation Z to modern organizational culture. The method used in this study is a literature study with a qualitative approach, which involves the analysis of various academic journals, books, and research reports in the last five years. The data analysis techniques applied are content analysis and systematic comparison to identify patterns and trends in HR management strategies applied in various organizations. The results of the study show that the success of organizations in attracting and retaining Generation Z is highly dependent on the implementation of digitalization-based HR strategies, work flexibility, social media-based employer branding, and more empathetic and adaptive leadership. Companies that are able to adapt to the characteristics and preferences of this generation will have an advantage in creating an innovative and competitive work environment. Thus, traditional approaches in HR management need to be adapted to changing workforce dynamics in order to accommodate the needs and expectations of Generation Z more effectively.