Integration of Digitalization and Green HRM in Developing Green Human Resources in Tourism Destinations

Abstract

The integration of digitalization and Green Human Resource Management (Green HRM) in tourism destinations represents a strategic approach to developing a workforce that can effectively support sustainable tourism practices. This qualitative study, using a literature review methodology, explores the synergies between digital tools and Green HRM practices and how these can enhance the development of green human resources in the tourism sector. The findings indicate that digitalization, through platforms such as AI-based HR analytics, e-learning tools, and performance management systems, plays a significant role in optimizing HR processes and aligning them with sustainability goals. By integrating digital tools, tourism organizations can improve employee competencies in environmental management, streamline recruitment, enhance training programs, and provide real-time performance feedback. However, the research also identifies challenges, including insufficient digital infrastructure in developing regions, resistance to change, and the high costs associated with digital transformation. Despite these barriers, the study highlights the positive impact of digital-Green HRM integration on organizational sustainability and competitiveness, especially in attracting eco-conscious tourists and skilled employees. The study concludes by recommending further research on the adaptation of digital tools to different tourism contexts and the long-term effects of digital-Green HRM integration.