The Impact of Digital Transformation on Corporate Competitiveness in Indonesia's Creative Economy Sector

Abstract

Digital transformation has become a vital element in the development of the creative economy in Indonesia, where this sector is considered to have high potential in driving innovation-based economic growth. This study aims to critically analyze the influence of digital transformation on the competitiveness of companies in the Indonesian creative economy sector. This study uses a qualitative approach through a literature study method by reviewing ten relevant scientific articles from various national and international journals published between 2018 and 2025. The analysis was carried out using a thematic synthesis approach to identify patterns, relationships, and main themes related to the influence of digitalization on business strategy, product innovation, operational efficiency, and market penetration. The results of the study show that digital transformation has a positive impact on company competitiveness, especially in terms of increasing production efficiency, expanding market reach through digital platforms, and accelerating the innovation process. However, the success of digitalization is greatly influenced by internal factors such as technological capabilities and digital literacy of human resources, as well as external factors such as digital infrastructure and government policy support. The digital divide and low organizational readiness are the main challenges in optimizing this transformation. This study emphasizes that digital transformation must be understood as a sustainable strategic process, not only as the adoption of technology, but also as a comprehensive change in business culture and structure.