Analyzing the Role of Organizational Culture in Enhancing Employee Adaptability in a Dynamic Digital Era

Abstract

In the ever-evolving digital era, organizations are faced with major challenges in maintaining their sustainability and competitiveness. The ability of an organization to adapt to technological and market changes is one of the main factors that determine the success of an organization. A flexible and supportive organizational culture plays an important role in improving employee adaptability to the ever-evolving digital dynamics. This study aims to analyze the role of organizational culture in improving employee adaptability in the dynamic digital era. The method used in this study is a literature study with a qualitative approach, collecting data from various scientific articles, books, journals, research reports, and other documents relevant to the topic of organizational culture and employee adaptability. The results of the study indicate that an organizational culture that supports collaboration, innovation, open communication, and employee empowerment can improve employee adaptability to rapid technological and market changes. An organizational culture that prioritizes continuous learning and a willingness to innovate has been shown to greatly support the success of organizations in facing digital transformation. This study also found that transformational leaders who support change can accelerate the adaptation process. Overall, an organizational culture that supports change and employee self-development is the main key in facing the challenges of the digital era.