Analysis of the Influence of the Implementation of Organizational Learning, Organizational Innovation and Operational Excellence Through Organizational Culture as an Intervening on the Organizational Agility Model at PT. Deli Graha Persada

Abstract

This study aims to analyze the effect of the application of organizational learning, organizational innovation, and operational excellence on the organizational agility model with organizational culture as an intervening variable at PT. Deli Graha Persada. The object of the study is a service company engaged in the field of consulting and project and investment initiators. Changes in the external environment, consumer behavior, technological developments, and shifts in human resource characteristics, especially the millennial and Gen Z generations, have created significant disruption in the organization. In response to this challenge, the company seeks to build an organizational agility model to improve sustainability and competitiveness. This study uses a quantitative approach with data collection through questionnaires distributed to 154 employees. Data analysis was carried out using the Partial Least Squares (Smart PLS) method. The results of the study indicate that: (1) Organizational learning, organizational innovation, have a significant positive effect on organizational culture, while operational excellence does not affect organizational culture; (2) Organizational culture has a large positive effect on organizational agility; (3) Organizational culture is an intervening factor in the relationship between the influence of organizational learning and organizational innovation on organizational agility; (4) Organizational culture does not become an intervention in the relationship between operational excellence and organizational agility. This research provides strategic implications for companies in building a strong organizational culture through continuous learning, adaptive innovation, and superior operational processes as a foundation for creating an agile organization that is ready to face disruption.