Political Discourse Construction by Influencers in the 2024 Election: Strategies, Purposes, and Impacts

Abstract

This study investigates the political discourse construction by influencers during the 2024 election, focusing on the strategies, purposes, and impacts of their communication. As digital platforms have become pivotal in shaping public opinion, influencers wield significant power in influencing political views and behavior. The research explores the rhetorical strategies employed by influencers, examining their content creation techniques, framing of political narratives, and the targeted purposes behind their posts, including mobilization, persuasion, and issue framing. Additionally, the study delves into the impacts of influencer-led political discourse on voter engagement, public perception, and election outcomes. Through qualitative analysis of influencers' content and engagement metrics, this study reveals how influencers contribute to the construction of political discourse and their role in modern electoral processes. The findings underscore the growing importance of digital influence in electoral campaigns and suggest that influencers play an increasingly central role in shaping political communication in the digital age.