Reframing Consumer Transformation in the Digital Participatory Ecosystem: Integrating Viral, Gimmick, and Influencer Marketing. Journal of the American Institute, [S. l.], v. 2, n. 5, p. 768–787, 2025. DOI: 10.71364/d6dnat16. Disponível em: http://americanjournal.us/index.php/american/article/view/202. Acesso em: 30 apr. 2026.